The GAP award was attributed for the first time at the GlobalGAP conference held in Madrid, Spain, from 6 to 8 November 2012. This prize is intended to confer recognition on farmers and horticulturalists who, with their GlobalGAP certificate, are geared to innovation and sustainable development. The Association of Belgian Horticultural Cooperatives (known by the Dutch initials VBT*) has, together with affiliated auctions, compiled a file on Responsibly Fresh. This collective sustainability quality label symbolises the efforts and commitment of the Belgian fruit and vegetable sector to sustainable development. The winners were announced on 7 November 2012. GlobalGAP chose VBT Responsibly Fresh as the European winner.