Notice board

In 1995, the Belgian auction cooperatives developed the Flandria label for tomatoes and chicory. Seventeen years later, Flandria is looking to the future more than ever before. From a pure quality label, Flandria is now making the leap to a quality label with even more attention for sustainable production. This is expressed visually with the integration of the Responsibly Fresh logo in the FLANDRIA visual.

Sustainability is hot – a subject that is topical today and bound to remain so in the future. The Belgian fresh fruit and vegetable sector has accordingly charted a future-oriented sustainability plan. Minister-President of the Government of Flanders, Kris Peeters, who also holds the agriculture portfolio, unveiled the quality label “Responsibly Fresh” at the Fruit Logistica fair in Berlin. Products with this label are produced with attention for a balance between people, planet and profit.

The multicoloured Acer platanoides ‘Frisine’ was found in 2006 alongside a road in the Czech Republic. The yellow bordered leaves are stunning in springtime.
Frisine has a columnar habit that refers to Acer platanoides ‘Columnare'. The growth strength is moderate. In March-April, like other Acer platanoides species, ‘Frisine’ forms the typical green-yellow flowers.

Dracaena Dorado & Hawaiian sunshine are two recently patented tropical plants from NV Vermeulen.

Light yellow and lemon. These are the colours of the two new Primulas that Rudy Raes Bloemzaden is presenting at IPM Essen 2012. Because they flower slightly later, this Veristar light yellow and Veristar lemon are a worthwhile addition to the range of plants that flower in spring.

The newest Hortinno® is already a new classic within the azalea assortment. The Classic Bicolor has a remarkably fine leaf sheen and two-coloured flowers rich in contrast.

Vivid colours are in again. In fashion, and definitely in the interior. The three new Guzmanias from Exotic Plant bring any room to life with their striking red and yellow tints.

p. 1 Entente Florale
p. 2 Novelties
p. 3 News from the sector
p. 4 Trade fairs


NEWS WINTER 2012: ORNAMENTAL HORTICULTURE IN FLANDERS ( PDF, 3742 kB )

On the VLAM stand meet an extensive delegation of meat, poultry, egg, rabbit and dairy-product exporters

Traditionally the food sector plays an important part in the Belgian economy. In 2010 Belgium recorded a net export of 16.4 billion euros. Twenty-two per cent of this positive balance is achieved by the export of agri-food products. Flanders, the northern part of Belgium, is not only a major food producer for Belgium as such, but also for its neighbouring countries and for the whole of Europe. For this reason it is obvious that the Belgian suppliers of meat, poultry, eggs, rabbits and dairy products will take part in Anuga 2011 (8 to 12 October, Cologne).

Laurus nobilis is the great speciality of the Devriese-Luyssen ornamental plant nursery. The ‘Muses of Alloro’ concept focuses extra attention on the varying qualities of three striking laurel cultivars.